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by Frank Cokayne : Successful Marketing: A New Strategy

ISBN : #1870555457 | Date : 1991-06

Description :

PDF-dcb47 | A practical guide to the development of a marketing strategy which suggests steps for building competitive strategies, highlights the need for innovation and flexibility and assesses how company-wide motivation can be achieved. The book maintains a global perspective throughout…. Successful Marketing: A New Strategy


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Successful Marketing: A New Strategy by by Frank Cokayne

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Erfolgreicher Anzeigenverkauf Mobilen Medien Verkaufsindikatoren PDF 562cdebb5

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Erfolgreicher Anzeigenverkauf in mobilen Medien: Eine empirische Analyse zu Verkaufsindikatoren im Mobile Advertising (BestMasters) (German Edition) PDF




by Saskia Meier : Erfolgreicher Anzeigenverkauf in mobilen Medien: Eine empirische Analyse zu Verkaufsindikatoren im Mobile Advertising (BestMasters) (German Edition)

ISBN : #3658082410 | Date : 2014-11-20

Description :

PDF-4463c | Saskia Meier identifiziert Einflussfaktoren auf den Verkaufserfolg in mobilen Medien und erläutert, wie die Verlagsbranche eine gangbare Integration mobiler Endgeräte in ihre Vertriebsstrategien realisieren kann, um sinkenden Auflagen und Anzeigenerlösen entgegenzuwirken. Exemplarisch erfolgt dies am Beispiel eines deutschen Fachverlags. Die Handlungsempfehlungen für die tägliche Vertriebspra… Erfolgreicher Anzeigenverkauf in mobilen Medien: Eine empirische Analyse zu Verkaufsindikatoren im Mobile Advertising (BestMasters) (German Edition)


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Charisma Talk PersB6nlichen BCberzeugenden Charismatischen Verpassen PDF 37140a4ba

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Charisma-Talk: Wie Sie Ihrem persönlichen Auftritt den überzeugenden, charismatischen Drive verpassen (German Edition) PDF




by Wolf W. Lasko : Charisma-Talk: Wie Sie Ihrem persönlichen Auftritt den überzeugenden, charismatischen Drive verpassen (German Edition)

ISBN : #3658029838 | Date : 2013-11-14

Description :

PDF-fd321 | Ob ein Vortrag begeistert und das Publikum in seinen Bann zieht, entscheidet sich meist in einem einzelnen Moment. Doch wie stellt man solche Momente als Redner und Vortragender her? Dr. Wolf D. Lasko zeigt, wie Referenten mithilfe von überraschenden Beispielen, spannenden Gedankenexperimenten, leichten Move-Arrangements und powervollen Visualisierungen seine Zuhörer begeistern und motivieren. 5… Charisma-Talk: Wie Sie Ihrem persönlichen Auftritt den überzeugenden, charismatischen Drive verpassen (German Edition)


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[Pub.47Kiz] Charisma-Talk: Wie Sie Ihrem persönlichen Auftritt den überzeugenden, charismatischen Drive verpassen (German Edition) PDF | by Wolf W. Lasko


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Brandjack Reputation Brand Pirates About Ebook PDF B60923bdb

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Brandjack: How your reputation is at risk from brand pirates and what to do about it PDF




by Q. Langley : Brandjack: How your reputation is at risk from brand pirates and what to do about it

ISBN : # | Date : 2016-04-30

Description :

PDF-46441 | Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates…. Brandjack: How your reputation is at risk from brand pirates and what to do about it


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Better Make Real Authenticity Increasingly PDF F08389c2e

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Better Make It Real: Creating Authenticity in an Increasingly Fake World PDF




by Jill J. Morin : Better Make It Real: Creating Authenticity in an Increasingly Fake World

ISBN : #0313376808 | Date : 2010-03-23

Description :

PDF-8b615 | Businesses everywhere are rebooting on the heels of the Great Recession. “Now is the time to get real,” says Jill Morin, CEO and author of Better Make it Real:  Creating Authenticity in an Increasingly Fake World.For the first time in recent history, trust is as important to corporate reputation as quality of products and services, according to the 2010 Edelman Trust Barometer. Still, nearly 70 p… Better Make It Real: Creating Authenticity in an Increasingly Fake World


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[Pub.27mwr] Better Make It Real: Creating Authenticity in an Increasingly Fake World PDF | by Jill J. Morin


Better Make It Real: Creating Authenticity in an Increasingly Fake World by by Jill J. Morin

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Setting Profitable Prices Website Step PDF D32fe7f75

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Setting Profitable Prices, + Website: A Step-by-Step Guide to Pricing Strategy–Without Hiring a Consultant PDF




by Marlene Jensen : Setting Profitable Prices, + Website: A Step-by-Step Guide to Pricing Strategy–Without Hiring a Consultant

ISBN : #111843076X | Date : 2013-01-29

Description :

PDF-a1dc2 | Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant … Setting Profitable Prices, + Website: A Step-by-Step Guide to Pricing Strategy–Without Hiring a Consultant


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[Pub.76gTm] Setting Profitable Prices, + Website: A Step-by-Step Guide to Pricing Strategy–Without Hiring a Consultant PDF | by Marlene Jensen


Setting Profitable Prices, + Website: A Step-by-Step Guide to Pricing Strategy–Without Hiring a Consultant by by Marlene Jensen

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Strategic Marketing Management Resource Student PDF 999048787

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Strategic Marketing Management: Tutor Resource Pack (CIM Student Texts: Diploma) PDF




by R.M.S. Wilson : Strategic Marketing Management: Tutor Resource Pack (CIM Student Texts: Diploma)

ISBN : #0750622806 | Date : 1994-10-12

Description :

PDF-ed948 | This comprehensive resource pack provides lecturers and CIM tutors with all the support material needed to run a course on strategic marketing management. The resource pack is free to lecturers who adopt the textbook. Contents include 260 OHP masters, case studies, model answers, and key terms…. Strategic Marketing Management: Tutor Resource Pack (CIM Student Texts: Diploma)


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[Pub.38uIc] Strategic Marketing Management: Tutor Resource Pack (CIM Student Texts: Diploma) PDF | by R.M.S. Wilson


Strategic Marketing Management: Tutor Resource Pack (CIM Student Texts: Diploma) by by R.M.S. Wilson

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Consumer Behavior Marketing Mothersbaugh Hardcover PDF A4308afea

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Consumer Behavior Building Marketing Strategy, 10th Edition (Tenth Edition), by Hawkins, Mothersbaugh, & Best, Hardcover, (No Disk) PDF




by Hawkins : Consumer Behavior Building Marketing Strategy, 10th Edition (Tenth Edition), by Hawkins, Mothersbaugh, & Best, Hardcover, (No Disk)

ISBN : # | Date : 2007

Description :

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[Pub.34pLh] Consumer Behavior Building Marketing Strategy, 10th Edition (Tenth Edition), by Hawkins, Mothersbaugh, & Best, Hardcover, (No Disk) PDF | by Hawkins


Consumer Behavior Building Marketing Strategy, 10th Edition (Tenth Edition), by Hawkins, Mothersbaugh, & Best, Hardcover, (No Disk) by by Hawkins

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Renaissance Society Individual Control Business PDF 262b3c7db

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The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business PDF




by Rolf Jensen : The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business

ISBN : #0071806059 | Date : 2013-04-30

Description :

PDF-7475d | A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY THIS IS A BOOK ABOUT THE FUTURE. Your future. Our future. The future of companies, the marketplace, and society. According to futurists Rolf Jensen and Mika Aaltonen, we are currently “between dreams.” We’ve managed to achieve many of our material goals, only to face ever-growing global competition in … The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control will Change the Way You Do Business


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Sustainable Global Marketplace Proceedings Developments PDF 82db438f0

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: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319108727 | Date : 2014-10-27

Description :

PDF-e1f50 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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